Participating hotels will be able to leverage the data aggregated across all the other hotels in the network. This means that if you opt-in, your data will be part of the pool that other participating hotels can use.
But all data is always aggregated and anonymized. No individual hotel or competitor can access your data specifically.
Audience segments are formed from aggregated, anonymized signals across the network. What you get in return is access to insights from the entire Triptease ecosystem, and ability to reach more valuable guests with targeted, integrated marketing campaigns. Hotels who don't participate miss out on this competitive advantage.