Yes - since we’re increasing your bids on specific segments, you can expect:
Higher ad spend on those targeted segments
A reduction in ROAS (Return on Ad Spend), especially if many segments are targeted
On Metasearch and Paid Search: The impact on your ad spend usage will likely be less than with Date Boost campaigns, but it will still increase the CPC (cost per click) when users in your target segment search for your hotel on Google.
If you’re already using your full Metasearch or Paid Search budget, you may want to request a budget increase via your Triptease contact.