If you want to display a specific message on a particular page of your website (i.e. a dining offer on your restaurant page) that is easy to set up in the Message Manager.
All you need to do is click on Create message and then set the relevant Behaviour.
Under What pages should it display on, you can select one of the following options:
- All pages (of your website)
- All pages except... (a specific page or pages)
- Specific pages (of your website)
If you select All pages except... or Specific pages you'll then need to enter the full URL or URLs of the page(s) in question. For example http://www.yourhotel.com/spa
Make sure you add the full URL (including the http://) or alternatively select URL contains from the dropdown to simply add a word from within the URL instead. You can add as many URLs as you like by clicking + Add another URL.
We’ve found that clients who have been running messages with URL targeting are seeing good results - particularly when the promotion or incentive relates to the content of the page that the customer is viewing. Because of this we’re now encouraging hotels to make URL targeting a focus point of their Targeted Messages strategy. This level of focused targeting produces great results.
Learn more about how Targeted Messages are prioritised.
Here are some ideas to get you started:
- Rate offers and promotions on specific room pages
- Relevant discounts on your restaurant, spa, wedding or golf pages
- Event-related promotions on any event pages