How do I create a message?
Holly Groom avatar
Written by Holly Groom
Updated over a week ago


It only takes a few minutes to set up a message (and it requires no help from your developers!) Here’s what you need to do: 

  1. Log into the Triptease Platform.

  2. From the header menu in the dashboard, click Channels, then Messages to open the Message Manager, and then click the Create message button in the top right hand corner of the screen.

  3. Triptease will then recommend Message Types based on your purpose e.g. Mobile friendly messages (Mobile), creating a sense of urgency (Urgency). For more information about Message Intent please read this article here.

  4. If you wish to start from scratch you can select Start with message types instead, where you can then choose from our eleven different messages.

  5. Apart from Notifications, all other Message Types are customisable. For Notifications, you just need to toggle them on or off.

  6. After selecting a message type, you'll now need to set your message Behaviour. If you're creating a Nudge Message, give your message an internal name (you and your team are the only people who will see this), select the hotel(s) and website page(s) you'd like the message to appear on and then decide at what point during the visitor's journey the message should appear. You can choose from immediately or after a timed delay. For a Full Screen Message you only need to set the internal name, hotel(s) and page(s) where the message will appear - the message will be automatically triggered when the customer shows signs of leaving your website.

  7. Next select the Audience you'd like to show your message to. You can choose either Smart targeting, which uses machine-learning technology to target guests across a number of factors, or Custom targeting, which allows you to define the targeting criteria. On Custom targeting, you can choose to target by check-in date, booking date, length of stay, party size, geographical location, new vs returning visitor, referral website, device type, Triptease channels (target visits arriving from your Triptease segments/channels) To find out more about how we prioritize the message that a customer will see if they fulfil more than one of your message's targeting specifications click here.

  8. The next step is writing your message, which you can do by clicking into the Design section of the Message Builder. Here, you can also see helpful tips for messaging best practices by selecting View content tips or View styling tips next to the respective design headers. First, you need to give your message an attention-grabbing headline (but try to keep it as short as possible - mind the character limit). Remember these customers are about to leave your website so you need to move quickly to keep them there.

  9. Next, enter your main message. Again, short and sweet tends to be most effective.

  10. Add text to your button so customers know what to do next. You'll also need to decide whether you want your button to close the message or redirect to a page on your website.

  11. Now for the fun part - styling up your message so it looks great on your website. You can edit your fonts, button color, button shape, background color text and icons. There are a range of icons to choose from, including various drinks, parking, late checkout and free gifts. Don’t want an icon to appear? Select None instead. Alternatively you can also choose to add an image to your message.

  12. If your website is available in multiple languages, you can automatically generate translated version of the message you've just created to match the languages your website is available in. Learn more about language variants here.

  13. Finally you can review your Message in the Summary section. You can confirm you’re happy with how it looks, who will see it and when in addition to where it’ll show on your website. Once you’re happy you can click Publish to set your campaign live or Save as draft.


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