Overview:
Show messages only on relevant pages (e.g. spa offers on spa pages)
Trigger messages on booking engine activity (e.g. confirmation, no availability)
Exclude pages from showing messages
Target across one or more hotel properties
How Page Targeting Works
There are two ways to target pages:
1. By Page URL
Target messages based on the page’s web address (URL). Choose from:
Is exactly – matches a full URL
Contains – matches part of a URL
Is not exactly – excludes a specific URL
Does not contain – excludes pages containing a word or phrase
✅ Use when you know the exact pages you want to include or exclude.
2. By Page Category
Use predefined booking engine page types:
Booking confirmation – when a guest completes a booking
Search – No availability – when no rooms are available
Search results – when room search results appear
✅ Great for targeting high-intent booking behavior.
3. Combine Rules with Groups
Use groups to apply multiple sets of rules:
Rules within a group follow AND logic (all must match)
Rules in separate groups follow OR logic (only one group needs to match)
✅ This gives you flexibility to combine URL and page category logic.
Step-by-Step: Set Up Page Targeting
Open your message and click Refine Targeting
Go to the Web Pages section
Under “Where,” choose:
Property pages
Then: Includes all campaign properties
Set up targeting:
Page URL
Tick the box and add one or more rules (e.g. “contains /spa”)
Page Category
Tick the box and select one or more categories (e.g. Booking confirmation)
(Optional) Click Add another group to set alternate rule sets
Click Confirm to save your changes
Pro Tips
Use "contains" for flexible matching (e.g.
/spa,/spa-package)Combine URL + Category to get ultra-specific (e.g. confirmation page for a certain room type)
Use exclusion rules to hide messages on irrelevant pages
Test your targeting in an incognito browser after publishing
FAQs
Can I use both Page URL and Page Category?
Yes — use both together in the same group for more precise targeting.
What does “All campaign properties” mean?
It means the message will show on all hotels included in the campaign.
Can I preview the targeting before publishing?
You can’t preview it directly, but you can test it live in an incognito window after publishing.