Message Porter campaigns are essentially exit-intent messages, so they display when a visitor looks like they’re about to leave your website. How do we know when that’s happening? We monitor for any of the following actions: 

  1. The visitor moves their cursor to the top of the browser window and off your webpage - this shows a strong intent to use the browser controls and leave your website.
  2. The visitor is inactive (their cursor doesn’t move) on your website for 60 seconds.
  3. The visitor starts to press a keyboard shortcut that would close their browser tab. 
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