1. Sign in to Google Tag Manager
Go to: {{https://tagmanager.google.com/}}
Log in with the Google account you want to own the container.
2. Create a new account (if needed)
If this is the first time the hotel is using GTM:
Click Create account.
Fill in:
Account name: usually the business or hotel group name.
Country: hotel’s country.
Under Container name, enter something clear like:
Hotel Name – Booking Engine
Under Target platform, select Web.
Click Create and accept the Terms of Service.
If an account already exists, skip this and just add a new container inside the existing account (Account → three‑dot menu → Create Container).
3. Get the GTM container code
After creating the container:
GTM will show you two snippets:
One <script> for the <head>
One <noscript> for right after the opening <body>
Copy both snippets and send them to the hotel’s web developer or booking engine provider to install on:
The website (if needed), and
The booking engine pages.
Once those snippets are live, the container exists “on the page” and you can start adding tags (like the Triptease script) inside GTM. For more information please check this quick guide.
4. Add the Triptease script as a tag
After the container is installed on the site / BE:
In GTM, go to your new container.
Click Tags → New.
Tag type: Custom HTML.
Paste the Triptease script (here)
Trigger: All Pages
Save and Submit/Publish the container.