Triptease Agent is powered by the Agentic Marketing Platform. Through conversation, it brings your hotel’s data together with built-in marketing expertise and your active Triptease channels, helping you understand performance, decide what to do and take action.
What you can do depends on your active Triptease products, available data, billing model and user permissions.
Understand your performance
Ask performance questions in plain language. Get summaries, comparisons, tables and charts to help you understand changes across periods, hotels and channels.
You can ask follow-up questions within the same conversation to explore the results in more detail.
Identify guest opportunities
Explore your top guest segments and persona recommendations, then use these insights to plan relevant campaigns.
For Triptease Messages, the Agent can translate your audience description into supported targeting conditions, including stay dates, guest location, party type and interests.
Create and update website campaigns
If you use the current Triptease Messages platform, you can create, edit, duplicate, rename, pause and publish campaigns through conversation.
You can update message copy and design, add translations, and preview desktop and mobile versions. New campaigns start as drafts so you can review them before publishing.
Classic Triptease Messages cannot be viewed or edited through the Agent. Their performance can still appear in reporting.
Investigate rate undercuts
Compare your direct rates with Online Travel Agents (OTAs). Explore which OTAs are undercutting you, affected dates and prices for specific itineraries.
You can also request live website and metasearch parity checks for a specific itinerary.
Review budgets and advertising assets
Read supported monthly budgets and request monthly budget changes. Check the hotel, channel, currency and amount before approving a change.
For Paid Search, you can update supported assets such as callouts, sitelinks, images and logos. Paid Search impression-share reporting is available for licence billing models.
You can also add or remove Google Hotel Ads callouts. Google reviews new callouts before they appear and may disapprove them.
Eligible licence-model Retargeting customers can update ad creative, frequency and country targeting. On other commercial models, Triptease manages pacing.
Get expert guidance as you work
Ask for marketing recommendations and platform help in your own language, 24/7. Bring a goal, such as improving bookings for quieter dates, and ask the Agent to recommend a next step. Continue the conversation to create a draft or make a supported change. Your Customer Success team is still here to help.
Add context to your conversation
Upload a CSV or image, or share a web-page URL, to give the Agent more context. Supported image formats are PNG, JPEG, WebP and GIF, up to 7 MB. SVG images are not supported.
Know the limits
The Agent only performs supported actions within your permissions. Review the hotel, dates, audience, creative and budget before making a live change.
It cannot manage Email Cart Abandonment or CRM setup, edit Paid Search headlines or keywords, or change Price Match settings.
For tasks it cannot complete, use the relevant platform section or contact your Customer Success Manager.