Answers to your questions from our October masterclasses, covering campaigns, guest insights, parity, data privacy and your free trial.

The Agent works with the products, channels and permissions available to your hotel. Some actions require an active subscription or additional set-up.

Yes. It can use your guest and website behaviour data to suggest new campaign ideas. Give it context about your hotel, business goals and offers to make its suggestions more relevant.

You can also share your offers page or a relevant industry article. If you want it to consider a particular market trend or competitor example, provide that information in the conversation.

Yes. Ask about your most valuable guest segments, where they come from, the stay dates they search for and their booking behaviour. You can then ask the Agent to recommend a campaign for a particular segment.

These are insights into guest groups and behaviour. Read more about how guest data is handled in our data and privacy article.

Yes. For example, ask the Agent to prepare a website Message for visitors from Malaysia and Singapore searching for November stays, with a direct-booking offer for those dates.

You can also ask which guest segments offer the best opportunity before choosing your targeting. Review the targeting and creative before publishing.

Publishing website Messages requires a Triptease Messages subscription. During your trial, you can create and preview Messages without a subscription, but you cannot publish them.

You can work with the Agent to plan campaigns and choose their start and end dates. Once reviewed and approved, campaigns can be scheduled through the campaign functionality.

This is different from the Agent proactively reminding you to review or publish something. Proactive notifications were shown as a future direction in the masterclasses and are not currently available.

Yes. You can speak to the Agent in your own language and ask it to reply in that language. It can also add or update translations for website Messages.

Review translated copy before publishing.

Yes. The Agent can investigate parity data for future stay dates and run live checks on specific itineraries. Tell it which dates and OTAs you want to check.

It can help you investigate an undercut and prepare evidence or suggested next steps. It cannot change an OTA’s rates for you. Available actions depend on your hotel’s products and permissions.

Not currently. This specific breakdown is not yet available through the Agent.

This is different from investigating an OTA undercut or running a live parity check. The Agent can read your On-site Price Match status and promo codes, but cannot report every date or OTA where a match was applied.

Depending on your active products and set-up, Triptease’s display retargeting and cart-abandonment capabilities can help re-engage guests who leave without booking.

Ask the Agent to investigate the data available for your hotel. The data may show where guests leave the journey, but it does not necessarily establish their exact reason for leaving.

The Agent cannot currently create email campaigns or configure CRM connections. Your Customer Success Manager can explain the options available to your hotel.

Yes. Triptease staff can access conversations to monitor and improve the Agent. Your data is not used to train AI models, and the Agent follows your platform permissions.

Read our data and privacy article for more detail, or contact your Customer Success Manager about the data retention terms that apply to your account.

Visit Your agentic marketing week for prompts to help you put the masterclass checklist into practice before the end of November.

Start with a task already on your list, such as checking performance, investigating parity or preparing a seasonal campaign. Try a prompt, then use the Agent’s suggested follow-up prompts to keep the conversation going.

These were shown as future directions in the October masterclasses. Examples included the Agent bringing opportunities to you proactively, handing conversations or projects to colleagues, and using richer shared business context.

Release dates have not been confirmed. Existing memory features are separate from the shared context described in the roadmap.

A customer-facing public MCP was not available at the time of the masterclasses. The Product team discussed this as an area of interest and to stay tuned.

Your free trial runs until 30 November 2026. To continue using the Agent afterwards, you will need to upgrade to the Agentic Marketing Platform.

Contact your Customer Success Manager to discuss pricing, included products and the options for continuing from 1 December.

For the usage terms that apply to your account, including any fair-use conditions and what will apply after the trial, contact your Customer Success Manager.