Overview
Parity Monitoring compares your direct rate with the prices OTAs show for your hotel, so you can see when an OTA is undercutting you. Triptease tracks a core set of major OTAs for your hotel, chosen based on your region, and you can add more. The OTA prices you see also depend on which parity view you’re looking at, because website parity and GHA (Google Hotel Ads) parity get their prices from different places.
How it works
OTAs tracked by default
Your hotel’s OTA list is set up based on where your hotel is located:
Asia-Pacific: Booking.com, Expedia, Hotels.com, Agoda and Trip.com. Traveloka is added for hotels in Indonesia.
Europe, Middle East and Africa: Booking.com, Expedia, Hotels.com and Ebookers.
Germany, Austria and Switzerland: Booking.com, Expedia, Hotels.com, Ebookers and HRS.
North America: Booking.com, Expedia, Hotels.com, Orbitz, Travelocity and Agoda.
Triptease supports other OTAs beyond these defaults. If an OTA that matters in your market is missing, you can add it yourself or ask your Customer Success Manager.
Where each parity view gets its OTA prices
Website parity
It's built from real searches guests make on your booking engine.
It only needs the Triptease script installed on your booking engine, and it compares your direct rate with the OTAs selected in your settings.
Google Hotel Ads parity
It shows the OTAs advertising against your hotel on Google.
It needs a Google Business Profile with OTAs bidding on it. This view can include OTAs that aren’t in your configured list, because it tracks whichever OTAs appear in the Google auction for your hotel.
How to check or change your tracked OTAs
In the Triptease platform, click the Settings icon in the left-hand menu.
Click Property settings and select your hotel to open its Hotel Profile.
Click Parity.
In Configure OTAs, tick the OTAs you want to track and add the link to your hotel’s page on the OTAs that a URL is required.
Click Save.
Common questions
Q: Why is my Google Hotel Ads parity view empty?
A: Google Hotel Ads parity needs a Google Business Profile for your hotel with OTAs advertising on it. If your hotel has no profile, or no OTAs are bidding on it, Triptease has no Google Hotel Ads prices to compare against.
Q: Why does an OTA appear in my Google Hotel Ads parity but not in my website parity?
A: Google Hotel Ads parity tracks every OTA advertising against your hotel on Google, while website parity only compares the OTAs selected in your settings. To see that OTA in website parity too, add it in Hotel Profile → Parity → Configure OTAs.
Q: Do I need a Google Business Profile for website parity to work?
A: No. Website parity only needs the Triptease script on your booking engine, because it is built from real guest searches.
Q: Can Triptease track an OTA that isn’t on my list?
A: Yes. You can tick additional supported OTAs in your Parity settings, or contact your Customer Success Manager if the OTA you need isn’t available there.
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