If you’ve set up several Message Porter campaigns designed to target different types of customers, you may find that certain visitors to your website might trigger more than one message.
For example if you have a one campaign set to trigger for visitors in France and a different campaign set to trigger for visitors looking to book on a specific check-in date, it’s possible that one visitor would qualify to see both messages.
So how do we decide which one they will see?
Firstly, we decide based on how specific your campaigns are. A campaign with more segmentations will be picked over one with fewer. For example, a campaign targeting visitors from France and last minute bookings, will be picked over a campaign with check-in date targeting, in the case when both are valid.
In the case where two campaigns have the same number of segmentations, we’ve set some priority display rules for the various campaign segmentations you can choose from. That means that certain segments can ‘overrule’ others that have a lower priority. This works in the following order:
Priority 1: New vs returning visitors
Priority 2: Country
Priority 3: State
Priority 4: Referral website
Priority 5: URL includes
Priority 6: Check-in dates: in between X and X
Priority 7: Booking dates: last minute
Priority 8: Booking dates: advanced
Priority 9: Length of stay
Priority 10: URL excludes